7 edition of Consumer behavior and marketing strategy found in the catalog.
Consumer behavior and marketing strategy
J. Paul Peter
Includes bibliographical references (p. 499-528) and indexes.
|Other titles||Consumer behavior & marketing strategy|
|Statement||J. Paul Peter, Jerry C. Olson.|
|Contributions||Olson, Jerry C. 1944-|
|LC Classifications||HF5415.3 .P468 2008|
|The Physical Object|
|Pagination||xix, 555 p. :|
|Number of Pages||555|
|LC Control Number||2006032470|
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The marketing implications of the consumer decision-making process are essential to understand in order to maximize sales.
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*You Book Edition: 8th. Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional.
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Keywords Decision Making Consumer .